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    Monday, March 13, 2023

    How to Write Etsy Listing Descriptions that Sell

    So I got a message from one of our subscribers Brittney, she stated that, she had added 12 new listings in one day and the numbers of hits on her store fell like crazy. And it took her almost a month to get back on track. I had also experienced this same problem when I load my listings with about 25 new products and got a very drastic reduction in traffic. I never knew the consequences until today. I did a research and what I discovered is what I will like to share with you today. How to write a good etsy listing that brings in massive sells. In our previous blog post, we discussed 15 tips getting more sales on Etsy listing without Paid Ads, while in this article post, we shall answer some questions like how to write etsy listing that converts, how many listing should be added on etsy store and how to add listings on your etsy store consistently.


    etsy listing description

    How to write a good Etsy Listing? 

    Writing a good Etsy listing is key to attract potential buyers to your products. Here are some tips on how to write a good Etsy listing that keeps the orders coming in numbers to your store. 

    1. Start with a Catchy Title

    The title of your etsy listing should be short and descriptive, highlighting the key features of your product. It should be attention grabbing and unique too. However, here are three examples of how to write a catchy title and a clear description for an Etsy listing you can learn from it. 

    Handmade Ceramic Coffee Mug 

    Title: "Unique Handmade Ceramic Coffee Mug in Rustic Style" 

    Description: "This beautiful handmade ceramic coffee mug is perfect for those who appreciate rustic style. It features a unique design with a textured surface that provides a comfortable grip. Made with high-quality materials, this mug is durable and perfect for everyday use." 


    Personalized Hand Stamped Jewelry 

    Title: "Custom Hand Stamped Jewelry for Unique Personalized Gifts" 

    Description: "Looking for a special gift for your loved ones? Our custom hand stamped jewelry is the perfect choice. Each piece is made to order and can be personalized with names, initials, or dates. Made with high-quality materials, our jewelry is durable and will last a lifetime." 


    Handmade Crochet Blanket 

    Title: "Cozy Handmade Crochet Blanket for Snuggling on the Couch" 

    Description: "Our handmade crochet blanket is perfect for snuggling up on the couch with a good book or movie. Made with soft, high-quality yarn, this blanket is warm and cozy. Its unique design features a beautiful pattern that will add a touch of style to any room. It's a great gift idea for any occasion." 


    These examples show how to create a catchy title that includes descriptive words and how to write a clear and informative description that highlights the unique features of the product. 

    2. Use High-quality Photos: 

    Make sure to take high-quality photos of your product that showcase its features and details. Use natural lighting and a clean background to make your product stand out. Make sure your etsy listing photos are taken in HD format and the etsy listing photo size is appropriate.


    3. Write a Clear Description:

    Your description should be detailed and informative, highlighting the unique features of your product. Use bullet points to make it easy to read and avoid using too much technical jargon. Certainly, here are three examples of how to write a clear description for an Etsy listing: 


    Handmade Leather Tote Bag Description: 

    "This beautiful tote bag is handmade with genuine leather and features a spacious interior that can hold all your daily essentials. It comes with a detachable shoulder strap, making it versatile and easy to carry. The bag is finished with a zipper closure and has an exterior pocket for easy access to your phone or keys." 

    Handmade Soy Wax Candle Description: 

    "Our handmade soy wax candle is perfect for creating a relaxing atmosphere in any room. It is made with natural ingredients, including essential oils and cotton wicks, and has a burn time of up to 50 hours. The candle comes in a reusable glass jar with a lid, making it an eco-friendly choice." 

    Handmade Ceramic Planter Description: 

    "This beautiful ceramic planter is handcrafted with love and care. It features a unique design with a glazed finish that adds a touch of elegance to any room. It is the perfect size for small plants, succulents, or cacti. The planter has a drainage hole to prevent water buildup and comes with a matching saucer." 


    These examples show how to write a clear and informative description that provides important details about the product's features, materials, and benefits. By including information about the size, materials, and unique design of the product, you can help potential buyers make an informed decision and feel confident about their purchase. 


    4. Include keywords: 

    Use relevant keywords in your title and description to help your listing appear in search results. Think about what terms potential buyers might use to search for your product and include them in your listing. 


    You Should Also Read: Expert tips that improves earning with Print on demand business.


    5. Set a Competitive Price:

    Research the prices of similar products on Etsy and set a competitive price for your product. Make sure to consider the time and materials that went into making the product. Also consider the country you are selling your product to and adjust the price value differences in other not to operate on loss. If you are from Canada selling to customers from USA, then try to set the price in US dollars while considering the conversion rate in Canada.


    6. Provide Excellent Customer Service: 

    Make sure to respond promptly to any inquiries from potential buyers and provide excellent customer service. This will help build trust and increase the chances of making a sale. By following these tips, you can create a compelling and informative Etsy listing that will help you attract potential buyers and increase your sales. 


    How Many Listing Should I Have on Etsy Store? 

    There is no hard and fast rule for how many listings you should have on Etsy, as it depends on various factors, such as the type of products you sell, your goals, and the time and resources you have available to create and manage your listings. However, as a general guideline, it is recommended to have a minimum of 10-20 listings to start with. This can help give your shop a good variety of products for potential buyers to browse through and increase the chances of making a sale. As your shop grows, you may want to consider adding more listings to expand your product line and attract more customers. 

    Keep in mind that having a large number of listings does not guarantee success on Etsy. It is important to focus on creating high-quality listings that showcase your products in the best possible light and provide clear and accurate information to potential buyers. By creating compelling listings that appeal to your target audience, you can increase your chances of making sales and growing your business on Etsy. 

    According to etsy algorithm, you will get more traffic and then orders if you are listing on your store daily. Make sure you post two to three listings on your etsy store daily for a period of one month and watch how your traffic and hits will increase tremendously. 


    This is What You Should Do 

    From what I have researched on etsy sales, consistency is key. There is no magic number. Always be working on your shop and list regularly. I add listings every day and my numbers keep going up. The algorithm is programmed somehow that way. That is, if you prepare 80 listings, do not publish them all at once, save them on a draft and list two to three listings on your etsy store daily for a month. You will see the positive result. 


    How Does Etsy Algorithm Works?

    The Etsy algorithm, also known as the search algorithm or the "Etsy search", is a complex system that determines how search results are ranked on the Etsy platform. Here are some key factors that can influence how the Etsy algorithm works: 

    1. Relevance: The algorithm considers how well your listing matches the search terms entered by the buyer. The more relevant your listing is to the buyer's search, the higher it is likely to rank in search results. 

    2. Quality: The algorithm takes into account the quality of your listings, such as the quality of your photos, descriptions, and reviews. Listings that are well written, informative, and visually appealing are more likely to rank higher in search results. 

    3. Customer experience: The algorithm considers how satisfied customers are with their purchases from your shop. Positive reviews and high ratings can help boost your search rankings. 

    4. Listing freshness: The algorithm favors newer listings that are recently listed or recently updated. Regularly adding new listings or updating your existing listings can help improve your search rankings. 

    5. Sales history: The algorithm considers how well your shop has performed in terms of sales and conversion rates. Shops with a history of successful sales are more likely to rank higher in search results. 


    You should also Read: Why you can use AI Generated Arts for AOP.


    It is important to note that the Etsy algorithm is constantly changing and evolving, so it is essential to stay up-to-date with the latest trends and best practices to optimize your listings for search. By creating high-quality listings, providing excellent customer service, and staying up-to-date with the latest Etsy trends and best practices, you can improve your chances of ranking higher in search results and growing your business on Etsy.

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